Pracht oversees the development of strategic marketing initiatives to improve the overall visibility of Notre Dame Athletics and is responsible for developing marketing plans with emphasis on generating new resources, increasing fan attendance and enhancing the Notre Dame brand. Pracht also focuses on improving the game day experience and established the Notre Dame Athletics Fan Council in the summer of 2015.
In the fall of 2015, Pracht was appointed to the University's Licensing Committee consisting of 10 members representing various campus divisions. He also serves as the administrator for the women's lacrosse program.
Previously, Pracht served on the University of Arkansas Athletic Department staff since July 2010 as the associate athletic director for marketing and licensing. His responsibilities at Arkansas included overseeing marketing, promotions, ticket operations, RazorVision Productions, website development, social media and spirit squads while also serving as the staff liaison to the University's multi-media rights holder and outbound ticket sales team. He was a member of the athletic department's executive staff and also directed the University's trademark licensing program.
With more than 19 years of experience in intercollegiate athletics, Pracht joined the Razorback staff following seven years at Wichita State where he was the senior associate athletics director for external operations, managing all development, marketing, sales, ticketing and media relations activities. In addition, Pracht was the administrator of the men's basketball program.
Prior to joining the Wichita State staff, Pracht served as the Assistant Commissioner for Marketing and Business for the Southland Conference and spent two years at Long Beach State University in the marketing department.
Pracht graduated in 1994 with a bachelor's degree in business administration from Emporia State in Kansas. He and his wife Amy have two daughters, Caroline and Lily.